Innov8 Partner with England Lacrosse

Today, we are thrilled to announce a new partnership with England Lacrosse that will see Innov8 become an Official Partner of the governing body and the Headline Sponsor of the England Men’s U20 Programme throughout 2025.

The partnership is initially focused on the Men’s U20 squad, as they prepare for the 2025 World Lacrosse Men’s U20 Championship in South Korea this August, supporting the young athletes on the journey. By empowering the next generation of England talent, Innov8 are bringing the mantra of Get Further, Faster to the lacrosse field.

“I’m thrilled that Innov8 is partnering with England Lacrosse – it truly is a symbiotic relationship. In our conversations with the England Lacrosse team, it’s clear we share the same passion for what we do.”
Carl Maher, MD, Innov8

England Lacrosse shares that vision. CEO Mark Coups welcomed the collaboration, noting that Innov8’s support will be “invaluable” as the U20 Men’s programme tackles its final lead‑up to South Korea.

“We’re delighted to have Innov8 on board as an England Lacrosse Official Partner and, significantly for the short-term, the headline sponsor for our England U20 Men’s squad who are heading to Korea in August.”

Mark Coups, CEO, England Lacrosse

This partnership is a real-world showcase of what Innov8 do best: helping organisations to operate and perform, to stay ahead of the game. Innov8’s values perfectly align with those of England Lacrosse; with a data-driven approach and analysis-based operation. Plus a having the business and sport-world’s combine, enabling each other, is particularly special and unique.

“We’re excited to begin working with Innov8 as we look to Get Further, Faster on the road to the 2025 World Lacrosse U20 men’s Championship in Korea in August.

“Innov8 undoubtedly align with our values as a squad and we’re delighted they’ve been able to invest in this group as they begin the exciting but challenging journey to compete against some of the best young players in the world.”

Mike Armstrong, U20 Head Coach

Innov8 have injected investment to help the young lions with the financial cost of being an international lacrosse player, where much of the burden is self-funded.

“Being a young, and ultimately amateur athlete, training and preparing for an international competition like a World Championship can be a massive challenge but the investment of companies like Innov8 are an absolute game-changer!

Joachim Ruby, U20 Team Captain